Really like the overall idea, tone, and structure. Can we tweak the BODYARMOR messaging to include more info specifically on LYTE and SportWater? You can pull straight from the Campaign assets folder.
Also- please include photos.- Thanks!

I grew up playing softball, my father was the coach and we lived out at the ball field. I remember regardless of how hot or cold it was the only thing that matter to me was getting to play. So naturally, when I had two sons, I couldn’t wait until they were able to play ball. They started in little league originally and ventured to other sports from there. The one thing I realized really quickly was how hot it was out on the field and that they needed to stay hydrated.

I didn’t like the alternatives of the sports drink on the market, as most are artificially flavored and sweetened. I wanted something that not only included natural flavors and sweeteners but something they would enjoy and like to drink on a daily basis. BODYARMOR is the perfect sports drink, offering superior hydration and several flavors that my sons’ love.– Edited to include more BODYARMOR messaging. Feel free to tweak as you see fit!

They are all-natural sports drinks that hit the spot and have become my families favorite! We throw them in the cooler and head out to the ball field. The best part is I don’t have to worry about anyone getting too hot in this heat because BODYARMOR not only comes in a large variety of flavors to suit everyone but it is packed with electrolytes, coconut water, and vitamins and is low in sodium and high in potassium.

With the heat rising over 100 degrees it is so important to make sure all of the hydration needs are met, so many children can dehydrate without even realizing it. When it comes to organizing everything, I need for our sports outings, I pack BODYARMOR first and foremost. Even before their sports necessities. Keeping the kids hydrated during sporting events is my #1 priority, right up there with selecting all-natural products which are better for them.

This season, we are not only prepared but going to make sure we share all of the knowledge about these amazing drinks with our friends on the ball field!

Here are some great additions that will be added to their already awesome line of products!

BODYARMOR LYTE Sports Drink

• New for 2018

• Natural flavors and natural sweeteners (pure cane sugar, stevia and erythritol)

• Low-Calorie (20 calories per serving)

• Low Sugar (only 3 grams of sugar per serving)

• No colors from artificial sources

• Potassium-packed electrolytes (high in potassium, low in sodium)

• Vitamins

• Coconut water

BODYARMOR SportWater

• New for 2018

• Performance pH 8+

• Electrolytes for Sport

• Wide-Mouth Bottle