How to Inject Life and Personality into Your Business Branding

How to Inject Life and Personality into Your Business Branding

If you’ve been scrolling on social media, especially LinkedIn, it seems like there are some businesses that just have it all figured out, right? Their branding isn’t just good – it’s magnetic. Customers are drawn to them, and everything from their logo to their customer service oozes personality. Who knows, maybe you were attracted too? But what about the businesses that miss the mark? You know, the ones that seem a bit, well, boring. If you’re worried your business might fall into that second category, don’t stress. 

Sometimes, even during the business planning itself, you might imagine how your branding might go, but who knows, maybe the mark was missed. But it’s totally fine if that’s the case because it’s pretty easy to fix! So, with all of that said, here’s how to make sure your branding is bursting with life and personality!

Define Your Brand Personality

It’ll be in your best interest to think of your business as a person. Is it quirky and fun, or serious and professional? Playful and adventurous, or calm and trustworthy? Once you’ve nailed down these traits, make sure they shine through every aspect of your business. But overall, the tour brand’s personality should be evident in your logo, your website, and your social media posts – basically everywhere!

Create a Unique Visual Identity

So, you really have to keep in mind that your logo is just the beginning. Your visual identity includes colors, fonts, and imagery that should all work together to tell your brand’s story. Choose colors that evoke the emotions you want associated with your business. Playful? Go for bright, bold colors. Professional? Maybe muted, sophisticated tones. 

And don’t forget about fonts! They can add a lot of character. Just make sure everything is cohesive and reflective of your brand’s personality. Also, all of this is branding 101, but it’s usually never highlighted how branding shouldn’t be boring- also, try to avoid Canva is you can.

There Needs to Be Consistency

Here’s a great example: if your business branding has vibrant colors like bright red, yellow, and hot pink, you need to make sure it’s consistent. It’s not just about consistency but how transferable it is amongst the different media. For example, if you’re selling a product, then your product boxes can be that boring brown cardboard color, and the same goes for your product labels; they can’t be boring and flat, but instead, you’ll need to look into printing service that can help transfer your bright branding into a physical entity (like product labels). 

Boring doesn’t have to cut, and when it comes to consistency, there are ways to make your branding personality shine (it just might take a bit of work). 

Your Brand Voice Has to Be Compelling

Your brand voice is how your business “talks” to customers. It should be consistent across all platforms – from your website to your customer service emails. Is your brand voice casual and friendly, or formal and authoritative? Use this voice to tell your story in a way that’s engaging and relatable. Don’t be afraid to show some personality! People connect with businesses that feel human. Unless your brand is super uptight and formal, you do not want it to sound formal but more open and casual.

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