If you’re reading this right now, chances are you’re either knee-deep in the real estate game or you’re lacing up your shoes, ready to dive in. Either way, you will probably find the following list of things that every real estate business must have to succeed, useful to you in youtube entrepreneurial endeavors, so without further ado, let’s get into the meat and potatoes or making it big in the property biz…
- A Website That Wows
A lot of people think they don’t need a website when they are working in the real estate business because they can just use third-party sites to find tenants, sell houses, and so on. This is kind of true in one respect because you will want to use big websites like Zoopla to advertise your properties, however, having a website of your own, which showcases your properties and what you do, will help you to stand out from the crowd and build confidence in your clients about what you do. So, create one and make it as attractive and functional as possible as soon as possible.
- Landlord Insurance That Protects Your Investment
Okay, so you’re ready to rent out some properties. Great! But wait, are you covered if something goes awry? That’s where the best landlord insurance steps into the spotlight. Think of it as a superhero cape for landlords. It’s got your back if anything unexpected pops up like property damage or legal mumbo-jumbo. Seriously, it’s like having a sturdy umbrella on a rainy day, and trust me, rain happens more often than you might think in real estate.
- Networking: It’s Not Just for Computers
Remember that kid in school who knew everyone? Yeah, you’ve got to be THAT person in the real estate world. So many would-be real estate success stories fall short of the mark because they think they can buy up properties and instantly flip/sell/rent them with no effort at all. This may sometimes be the case if you are in an area where there is great demand, but if that is not the case, you need to know the right people and make the right connections to get where you need to be. You need a network because the more people you know, the more opportunities you will find to excel in the world of property and the easier it will be to succeed. So, start making connections, handing out business cards, and attending real estate events as much as you can.
- The Social Media Savvy
If you’re not on social media, do you even exist? If you’re reading this right now, it’s probably safe to say you do, but do your potential clients know that? No, they don’t. These days, social media is many customers’ first point of call when they are looking to rent a new home, buy a new house or invest in property shares, so if you aren’t highly visible and active on there, they may miss you completely. Even if they do find you by some other means, if they can’t check you out on Facebook or Insta, they might wonder just how legit you are, which could legit lose you their potential business!
So, share your success stories, funny behind-the-scenes stuff, or even a cute cat stuck in a property (safely rescued, of course!). Be honest, be you, and let people see what your business is all about.
- The Magnificent Marketing Machine
No after how awesome the properties you invest in might be, you are going to have a harder time moving them without marketing. Marketing is the (not-so) secret sauce that brings your business together and enables it to make money. It takes your properties and your business acumen and lets the world know about how great and how available they are so you can make the money you need to make to be a success., Invest in the best marketing you can afford and you will not regret it. Just remember, it’s about targeting the right crowd, the folks who are looking for a new pad or want to sell theirs.
If you have all of these five things on your side when you are running a real estate business, then there is a much higher chance that you will be successful in all you do and make lots of money over the years. Real estate can be very fulfilling as well as very lucrative, but only if you have the right tools at your disposal!